Noosa Tourism — 2025
Where We
Roam.
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The Campaign Films
Project Overview
Voyager Media partnered with Noosa Tourism to create a campaign that goes beyond the destination postcard — showcasing what it truly feels like to experience Noosa, and what it means to experience it responsibly.
Rather than a cast of many, the film follows Emily as the main talent travelling Noosa with a friend — kayaking, surfing, pottery, camping, hiking and rock climbing (descending). It was made for Noosa's Where We Roam campaign and its wider sustainability goal.
Objective
Combining human storytelling with cinematic visuals to capture not just how Noosa looks, but how it feels to be there — leaning into real local experiences over tourist highlights, with sustainable travel at the heart of the story.
Creative Direction
We led the project end-to-end — concept, scripting, production and delivery — keeping the narrative organic, real and approachable throughout.
Deliverables
Two hero films — a destination launch film and a dedicated sustainability piece, both crafted for broadcast and digital — plus a series of edited photos and videos for the suppliers and accommodation partners involved.
Our Approach
The Result
A campaign that positions Noosa not just as a place to visit, but as a destination to experience with intention — one that leaves a lasting impression on the people who go, and the place itself.