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DJI Mini 5 Pro campaign
DJI Mini 5 Pro

The Official
Global Launch.

Commercial CampaignWorldwide Release
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The Campaign Film

Project Overview

A global launch built around one extraordinary drone.

Voyager Media was commissioned by DJI to direct and produce the official global launch campaign for the Mini 5 Pro — their most advanced compact drone to date, launched in 2025.

Shot across remote international locations with a hand-picked talent cast and a tight production schedule, the campaign needed to prove the Mini 5 Pro could hold its own against far larger cinema rigs.

Objective

Prove that the Mini 5 Pro can capture exceptional content from a compact drone in different parts of the world — highlighting a size that's perfect for travel. Throughout the video, its specs are discussed and showcased.

Creative Direction

We scouted and cast talent specifically for each location, then shot across remote landscapes on a compressed schedule — every day and every location had to count.

Deliverables

A hero launch film delivered for global distribution — published on DJI's YouTube channel and used as the primary visual content across DJI's official website, including product pages, hero banners, and campaign landing pages.

DJI Mini 5 Pro campaign
DJI on location
DJI talent
DJI cinematic wide
DJI remote location
DJI aerial shot
DJI cockpit view
DJI production
DJI campaign still

Our Approach

How we made it.

01
Specs made cinematic The drone's specs are woven through the film with voiceover and CGI — explained and visualised in motion, so the technical story is told without ever feeling like a spec sheet.
02
Remote location production We scouted and shot in remote international locations chosen specifically to challenge the drone and reward the viewer — places that felt genuinely unreachable: Switzerland, Southern France, London and Corsica.
03
Talent casting We hired and directed on-camera talent to bring a human element to the campaign — grounding the aerial spectacle in real people and real experiences. Talent was sourced through local agencies in each country.
04
Tight schedule execution The entire campaign was produced under a compressed timeline across multiple locations — requiring precise logistics, fast decision-making, problem solving, and zero wasted days on set.

Cinematic Highlights

Director's
Cut.

Director's Cut

Cinematic Highlights

DJI Mini 5 Pro —
Director's Cut

A 30-second cinematic highlight reel — the campaign's most striking moments, cut down for Instagram.

DJI result

The Result

Over a million views and counting.

The campaign launched globally in 2025, surpassing 1 million views on YouTube and becoming the lead visual content across DJI's official website — used in product pages, hero banners, and campaign landing pages worldwide.

Now Live

Featured on DJI.com

Footage from this campaign is now live on DJI's official Mini 5 Pro product page — used as primary visual content across product banners and landing pages worldwide.

View live on DJI.com
dji.com/au/mini-5-pro

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